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L.A.M.B.’s Rock Star Casual

“Casual, easy and accessible,” was how Gwen Stefani described her Spring 2010 collection for her seven-year-old fashion brand L.A.M.B., a smart and safe sentiment that she successfully executed in her 40 look series presented for an intimate audience at the M.A.C and Milk venue in downtown New York on Thursday, Sept. 10, the first day of New York fashion week.

With her signature blonde pompadour, dressed in a blue military jacket and black silk parachute pants, Stefani politely took photos with star-struck fashionistas as she kept tabs on her two little boys, Kingston and Zuma Nesta Rock.

The look was California casual with an abundance of draping – blousey tunics, harem pants and jersey dresses – in bright solids, tribal prints or tie-dyed, all perfect attire for next summer’s hot outdoor music festival.

While not without some standard punk references, like a plaid corset and bomber jacket, judging by the number of models wearing only tights or no pants at all with their voluminous cocoon jackets, it brought to mind a more current musical reference, Lady Gaga. But for those inclined to wear pants, aside from the harem pants, there were also plenty of slouchy cropped silk or denim cargo pants.

“They’re clothes that people want to wear everyday,” said Stefani before dashing backstage again with her husband Gavin Rossdale and kids in tow.

From Fashion Wire Daily

Gwen Stefani Debuts Latest L.A.M.B. Collection At NYC Fashion Week

Gwen Stefani has always been known for her impeccably edgy but girly style. And the latest collection for her L.A.M.B. line is no different than the woman behind it. The No Doubt frontwoman debuted her spring 2010 collection for the brand at New York fashion week, and for all you rocker fashionistas out there, there’s definitely something for you.

Platforms, studs, skinny pants, plaid and acid-wash peppered Stefani’s collection, which is an ode not only to the ’90s, when her band first hit it big, but also to the rockers from the ’80s who so heavily influenced her band’s sound. Reflecting the downtown feel of the clothes themselves, the show took place not in the Bryant Park tents, but at fashion week’s alternate location downtown at the MAC at Milk Studios.

In addition to those touches, the collection also included harem pants, asymmetrical cuts and bodysuits. “I never thought it would turn out this good,” Stefani told USA Today. “I’m really spoiled. These jeans are as good as anything I have.”

She went on to describe the clothes as “casual, easy and accessible,” reports Fashion Wire Daily. “They’re clothes that people want to wear every day.”

The line will be moderately priced, with most items ranging from $48 to $345. And now, with the collection behind her, she has time to focus on her other priorities: being a mom, turning 40 and getting back to work with No Doubt. Speaking of her family, her husband, fellow rocker Gavin Rossdale, as well as her two sons, Zuma and Kingston, were on hand to cheer her on.

From MTV

Stefani’s L.A.M.B. line comes out like a lion after ‘rebirth’

Twenty-four hours before the launch of her revamped L.A.M.B. fashion line, Gwen Stefani, 39, surveys two long racks bearing the fruits of her summer’s efforts.

“I never thought it would turn out this good,” she says, smiling as she traces the lines of an intricately tailored white jacket and opens it to reveal tie-dye silk lining.

The lead singer of the recently reunited No Doubt reveals the self-described “rebirth” of her L.A.M.B. line today after working in recent months alongside new partner Manhattan International Trade Inc. Most items will range from $48 to $345, and the line mixes draped separates, sturdy jackets, skinny jeans and leopard accents in neutral colors with pops of electric purple, red and yellow.

The line is a departure for Stefani, who wanted to inject more style and serious craftsmanship into L.A.M.B collections. “I’m really spoiled,” says the red-carpet maven, who is often photographed running errands with her children in sky-high stilettos and her signature bright-red lips. Now, “these jeans are as good as anything I have,” she says, showing off a pair of dark-wash tie-dye skinny jeans on her slender frame.

Pregnancy, or the absence of it, is the hidden theme in Stefani’s fashion rebirth. Sons Kingston, 3, and Zuma, 1, put Stefani on a yo-yo of weight gain and loss, and until recently, her closet was jammed with maternity clothes. (Her current super-trim figure is “no miracle,” she says, noting it took eight months to lose the weight after Zuma’s birth.)

When Stefani launched L.A.M.B seven years ago, she envisioned staying home and planning a family. Today, she’s still going 100 mph with husband Gavin Rossdale and sons cheering her on.

“I don’t get any sleep,” she admits.

Multiplatinum solo albums, a reunion tour and a hot new line aside, Stefani’s priorities are her children. She carries flip-flops in her purse for a quick stiletto change so she can manage carrying 25-pound Kingston. And time goes all too fast with baby Zuma, who quit breast-feeding this summer.

“I didn’t want him to (quit), it felt like a total rejection,” she says. “It was really hormonal, and trying to stop in the middle of the tour was insane.”

With her three guys attending the L.A.M.B. show Thursday (if naptime permits), her next task is writing for the upcoming No Doubt album. Then, there’s her 40th birthday on Oct. 3. “I want a really big cake!”

From USA Today