The singer’s fashion brand Harajuku Lovers – which reflects Gwen’s love of Japanese Culture and Pop Art – will partner with the renowned tweezer company for a new range of products, which will be available from next March.

Gwen said: “I am super excited to have Harajuku Lovers partnering with Tweezerman for this limited edition designer series. The Harajuku Lovers/Tweezerman products are not only the best quality beauty tools but are also ridiculously cute! Every time I see them they make me smile.”

The new Tweezerman Harajuku Lovers Designer Series features playful patterns of the Harajuku Girls characters that capture the essence of the lyrics and iconiography from Gwen’s music and appeal to anyone with a “fatal attraction to cuteness“.

Tweezerman’s award-winning Slant Tweezers feature perfectly aligned, hand finished precision tips for expert brow shaping.

Harajuku Lovers draws from Japanese youth culture and fashion inspired by the eclectic street scene of the Harajuku shopping district in Tokyo.

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The line — set to go on sale Nov. 3 — is inspired by Stefani’s love for Japanese street style.

“Harajuku Mini is a dream come true,” Stefani told Women’s Wear Daily after the announcement. “I’ve always wanted to do a cool children’s fashion line inspired by the supercute and playful kid’s clothing you find in Japan.”

The line will include everything from shoes to hoodies designed specifically for the toddler-to-tween set. Affordability was important for the mother of two: nothing will cost more than $30.

“Target has given me the creative freedom to design kid’s clothing that is different than most anything you usually see out there with great quality, attention to detail and most of all, available at amazing prices,” Stefani said.

We can already tell the clothes and accessories will be super cute, judging from the promo photo (love, love, love the mini tutu!) and the way she dresses sons Kingston and Zuma.

“The whole idea is about being creative, expressing your own individuality, and having fun getting dressed,” she told WWD. It looks like she’s achieving just that with this collection.

Let’s just hope Target learned from the Missoni for Target debacle and stock plenty of Harajuku Mini on store shelves.

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Gwen Stefani Event and Japan Relief T-Shirts
Gwen will be hosting an event to raise additional money for Save the Children’s Japan Earthquake-Tsunami Children in Emergency Fund. This exclusive experience will be hosted by Gwen personally and is available only through this auction. In addition to the event auction, Gwen has designed a limited edition Harajuku Lovers t-shirt that is available for purchase immediately. Other auction items will include vintage L.A.M.B. items straight from Gwen’s closet and limited edition t-shirts with special custom labels, signed and numbered by Gwen. All details are listed below.

BENEFIT AUCTION & EVENT:
From April 11 – 25, fans can bid on the chance to join Gwen for a private Harajuku-themed tea party at Los Angeles’ first Japanese-style cosplay cafe, Royal/T, along with the other exclusive items.

The auction will begin April 11 but click here for more information and to sign up to receive auction updates from Gwen.

Auction and event proceeds will benefit Save the Children’s Japan Earthquake-Tsunami Children in Emergency Fund to help in the relief and recovery effort in Japan.

LIMITED EDITION HARAJUKU LOVERS T-SHIRT designed by Gwen Stefani:

On Sale Now! CLICK HERE to purchase.

100% of net proceeds from the Harajuku Lovers limited edition T-shirt sales will benefit the American Red Cross’ Japan relief and recovery efforts.

Is it strange to work on five fragrances at once?

It’s really hard. I think perfume, in general, is really quite challenging. It’s so abstract. And you like something right away, but then you wear it and you’re like, “Oh my god, it’s bugging me!” I think doing five at once is even worse, especially knowing you have the personality of each girl that you’re trying to fit in the perfume and make it as true as possible to the personality of each name of the fragrance. So, yeah, it’s crazy. But it’s super fun. And it’s also the greed in me. I love being able to say, “Oh my God, I’ve got five new perfumes!” And they all kind of work together. They’re all about being sweet and happy … I think they turned out really good this time.

How do you decide which Harajuku fragrance to wear, now that you have so many collections?

With everything, it seems like I always get into one thing and then I wear that until I burn out. And then I’ll go to the next. Like one day, I’m like, “Oh my god, I love this.” And then the next day, I’m like, “Why am I only wearing this one?” I’ll discover a new one and then I’ll be into that one. That’s always how it is with everything.

Has having two kids changed the way you design clothes and fragrance?

I think it definitely affects my designing when I’m pregnant, for sure, because everything looks really tiny. I’m like, “Oh my god, no, it really needs to be bigger! It’s too tight.”

Fragrance for sure, as well, because your sense of smell is ruined when you’re pregnant and it makes you want to puke when you’re trying to smell these fragrances. I can’t even wear perfume when I’m pregnant.

With the designing, I really wanted to start L.A.M.B. because I knew I wanted to have a family and wanted to be able to do something that I could do at home and feel creative and have a creative outlet, but have my kids around. They’re there the whole time and they get a little annoyed when I’m having my meetings. But I like to be able to work and be with the kids at the same time. It was a plan I had a long time ago, and now I’m actually living it, so it’s kind of surreal and sad at the same time that all that time has gone by and here we are. I have a five-year-old, no he’s four, thank God. But yeah, it’s going fast, but that’s the whole reason I started L.A.M.B. I knew that one day, hopefully, I’d have them.

What was your favorite fragrance growing up, and what memories are associated with it?

I didn’t wear a lot. My mom really didn’t wear a lot of perfume. She had Chantilly sitting on the toilet, or something. I can remember things like going to Save-On and wanting to get Tickle deodorant or Love’s Baby Soft, you know that kind of thing. But then I was really into those Rasta oils and things like that. And then when I started working at the makeup counter, that’s when I started discovering fragrance. At that time, it was all about Opium and Obsession, all those fragrances from the early ‘90s, I guess. So that’s kind of my journey. And to be able to do my own fragrance was … I just never thought I’d do it. I always thought, “Why would I have some fragrance named after me? That’s silly. Why do people do that?” But then when I had L.A.M.B. it all kind of made sense. Kind of the reward of having a clothing line is having that fragrance. People had asked me for years to do things like that, and I was always like, “Well, I’m in a band. Why would I do that?” It didn’t ever click to me, but now being able to do a line and have a fragrance and have clothes, it’s all part of the layers of what you wear and it makes more sense. And I really enjoy doing it.

You obviously have a great design aesthetic; tell us a little about the perfume bottle design.

I really love that part of it. We developed a lot of things, as well, that never really came out, so you know how that goes. And I really enjoy that process; it’s kind of a shame when that doesn’t actually happen. But [for] the first L.A.M.B. bottle I just had the idea to sum up everything that I love, and the Rasta colors and they had just made that new logo in gold, and it really was just right where I was at at the time. To me, that bottle was so hot. I loved it. And these ones … I remember meeting with Coty the first time, saying that if I did Harajuku, it would have to be the girls. I think it was Avon, back in the day, who did those bottles we were inspired by. It was from when I was a little girl, they used to have something similar, but not as cool. It was a very vague memory, and I was like, “It would be so cool if the bottles were like that.” I never thought that they would really do it. It’s such a big thing and I never thought they’d turn out so good as they did. And actually the big ones we had in the ad campaign, I have at my house, and I’m installing them. They look like Japanese art! They were really expensive.

You have a very signature look, the hair, the lips. If you had to pick one thing, what would you stick with?

That’s really hard. I don’t think I’ll be blond for the rest of my life. I don’t know maybe I will be. I can’t think any further ahead than after the show. You know, I don’t always wear red lipstick. Because people think they see me everyday, but they don’t. I change it up, but my husband really likes the red. So I probably have to keep the red because I want to keep the marriage.

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This 13-inch Kanji Girls print Harajuku Lovers sleeve ($35) is made from poly twill fabric and includes an enamel heart logo zipper pull in black and white. And don’t worry, with its water resistant fabric, and quarter-inch protective foam filler, your laptop will always stay protected from the elements.

From Geek Sugar

The newest incarnations — dubbed Sunshine Cuties — are limited edition summer scents, which will hit stores in February.

“We wanted to change up the outfits, because that’s what they are — little fashion plates,” said Stefani during a recent interview. “We did that first with the Snow Bunnies [an earlier flanker project], and then we started thinking, ‘Let’s change up the fragrances.’ So we did, and we based the scents on their personalities and a sort of summer fun feeling.”

Stefani was excited to get back into the fragrance labs. “I find [the fragrance development process] difficult but a lot of fun,” she said. And she had a built-in testing group: “I was on tour earlier this year, so I had a whole group of wives and girlfriends to try the fragrances out on,” she said, noting she also developed her spring apparel line while on tour. “There’s not one that I wouldn’t wear. And what’s fun about having five is you have five chances that people will like at least one of them!”

Love, a fruity floral by Ilias Ermenidis of Firmenich, has top notes of nectarine, passion fruit and lemon blossom; a heart of plumeria, osmanthus and rose petals, and a drydown of vanilla orchid, coconut water, sensual musk and sandalwood. Love is dressed in a vintage-inspired one-piece with modern wraparound removable sunglasses. She also sports a red hibiscus flower.

L’il Angel, a citrus gourmand by Carlos Vinals of Fragrance Resources, has top notes of Meyer lemon, mandarin and blackberry; a heart of pink rose, vanilla orchid and tropical sampaquita blossom, and a drydown of sugared patchouli, vanilla bean, skin musk and golden amber. L’il Angel is attired in a navy blue bikini with yellow and white hearts and a headband scattered with plumeria flowers.

Music, a sensuous floral by Richard Herpin of Firmenich, has top notes of juicy pear, Granny Smith apple and dewy freesia, a heart of tiger orchid, jasmine petals and honeysuckle, and a drydown of cashmere woods, creamy musk and precious woods. She is dressed in a navy and white striped bikini trimmed in cherry red and accented by bows and, in her hair, a red hibiscus.

Baby, a dewy floral by Clement Gavarry of International Flavors & Fragrances, has top notes of crisp mandarin, wet neroli and bright sunflower; a heart of white poppy, living valencia, orange flower and jasmine absolute, and a drydown of soft musk, rich vetiver and creamy birch woods. She is attired in a pink polkadot bikini with a ruched top and string bottom; she wears plumeria in her hair.

G — as in Gwen — is a creamy musk by Gabriela Chelariu of Fragrance Resources. It has top notes of coconut water, mandarin and bergamot; a heart of white peach, heliotrope, exotic tiare flower and orange flower, and a drydown of vanilla bean, tonka, skin musk and creamy sandalwood. G is wearing a tuxedo bandeau bikini top and turquoise boyshort bottoms. “It’s the Alice in Wonderland version of a bathing suit,” said Stefani with a smile. G sports a headband with a mix of tropical plumeria flowers.

Each doll is packaged in a turquoise carton — intended to evoke swimming pools — with the Harajuku Lovers logo and scattered tropical blooms.

Each of the Sunshine Cuties will retail for $30 for 10 ml. They will be available in about 2,200 department and specialty stores, including Macy’s, Nordstrom, Sephora, HSN, macys.com and sephora.com.

While executives declined to discuss sales projections, industry sources estimated the scents could generate sales of more than $20 million globally at retail. Industry sources estimated Coty will spend about $10 million globally on advertising and promotion. Gifts with purchase will include a beach towel and a drink cooler.

Like the originals, the Sunshine Cuties will be promoted heavily online and in-store. A dedicated site, HLfragrance.com, has been designed to provide an interactive entertainment experience and changes with each incarnation of the Harajuku Lovers fragrances, noted Carlos Timiraos, group vice president of global marketing for celebrity fragrances at Coty Prestige. For Sunshine Cuties, the site will feature the fragrances and their inspirations, as well as a dedicated social networking area, an avatar maker, a scrapbook section and a number of associated tools and widgets, added Leslie Oglesby, global marketing director for the fragrance brand.

So will Stefani go into additional beauty categories? Never say never, but the married mother of two notes she has her hands full with her family, her fashion business, her fragrances and her music at the moment, not to mention a second stab at jewelry for spring and a stationary and novelties deal expected to bear fruit in August 2010. “Eventually, I’d love to do everything,” she said. “But I want to do it right — I want to be totally involved with it all.”

From Lulu’s Couture