Go behind the scenes of the first commercial shoot with Gwen Stefani, the newest face of L’Oréal Paris.

I have just added 55 screen captures of Gwen Stefani from the sneak peek video for her L’Oreal Paris commercial into the gallery! Gwen looks super cute and I cannot wait to see the entire ad! Its supposed to air during the Golden Globe Awards this Sunday, January 16th.

I have updated the photo gallery with the first photo from Gwen Stefani’s L’Oreal campaign – in HQ! I have also added 110 various photos of Gwen and No Doubt that they have been tweeting throughout the past year.

I tweeted about this a month ago and now its official – Gwen Stefani is the Gorgeous New Face of L’Oreal Paris!

Gwen Stefani is adding one more accomplishment to her growing list with the announcement to PEOPLE that she’s inked a deal as the next face of L’Oréal Paris. “I can’t believe I get to be one of the L’Oréal Paris girls,” says the star, “I love playing dress up, on stage or shooting videos, it’s always been one of my favorite parts of being in a band.” Of joining the brand’s stable of A-listers like Jennifer Lopez, Eva Longoria and Beyoncé Knowles, Stefani says, “To get to work with such a modern, talented group of people is really exciting. I’m a lucky, lucky girl.” Aptly enough for a star who’s made red lips her signature, Gwen’s first campaign will be for the brand’s Infallible Le Rouge lip color. And while she’s offered us a first look at an image from the set of her shoot (above), you’ll be able to catch her full commercial in just a few days, when it debuts during this Sunday’s Golden Globes

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I can’t say I’m enthusiastic about the recent celebrity-turned-designer trend. In fact, I’m a skeptic. Too often I feel people are expected to drop a couple hundred dollars just because X celebrity was good in Y sitcom, thus somehow making X’s design abilities top-notch. So, though a fan of Gwen Stefani’s music, I wasn’t sure what to expect when I entered the L.A.M.B. studio.

Gwen and I went straight to posing for the photos you see here, while discussing hair coloring, Heathers, and the time we’d previously met (it was supercool that Gwen remembered me a year later!). When the photographer suggested we look more active, Gwen would say things like, “Let me show you this purse!” in a sarcastic way that poked fun at how awkward it was to create the illusion of natural conversation through midsentence expressions. Even better was when she pointed to a botched sample bag and smiled for the camera, uttering through clenched teeth: “See these little dots? They make me want to punch someone.” Her dryly humorous but composed anger reminded me of her attitude in the video for No Doubt’s “Just a Girl.” This isn’t to say she wasn’t stoked about the collection, just smart enough to care about the conditions of her designs. Excited to show it to an outsider and receive feedback, she had stories behind each piece, many of which gave African-inspired fabrics a streetwear shape. A few of my favorite things (Gwen’s not the only one who can reference The Sound of Music!) included an optic bag, a butterfly-print dress, and deconstructed jeans.

In discussing how the brand came about, she said she didn’t want to name it after herself and that she hopes those who buy her clothes do so for the garments, not her celebrity. As Gwen showed me different ways she’d style a pair of what she nicknamed “jailbird pants,” an old video I’d seen on YouTube came to mind: Gwen is 22, pre-fame, and showing the camera a DIY “jailhouse dress.” That use of personal identity is what makes her designs not derive from tabloid appearances but act as a further reflection of her as an artist. Like her music, they embrace a side of her that is unabashedly unique, whether she executes it through kaleidoscope prints or by singing a friendly reminder: “It’s my life!”

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